Shifting the focus back to residents, where it belongs.
We're developing a new standard in Canadian multi-family residential real estate – Naturally Occurring Retirement Communities (“NORC”). We're focused on mid-market properties in secondary markets.
Naturally Occurring Retirement Communities are defined by long-term residents, primarily retired or close to it. The residents tend to be a highly engaged community of common interests (ethnicity, religious, armed forces, etc). They tend to value proximity to healthcare and transportation, and seek out service choices and convenience. ViveRE is a facilitation and enhancement factor to what is already evolving naturally.